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Over the course of a decade, Corso has positioned itself in the market as an innovative brand, always at the forefront with trends that risk pieces outside the concept of classic jewelry; We maintain a balance between artisanal and contemporary, imprinting on each piece the characteristic symbolism that inspires its design and creation.
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In this case, the design is not only printed on the jewelry; The brand identity must be an unforgettable icon for each customer who chooses to buy in our stores.
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WHAT IT MEANS TO BE NEXT TO THE BIG FASHION FIRMS

Over the course of a decade, Corso has positioned itself in the market as an innovative brand, always at the forefront with trends that risk pieces outside the concept of classic jewelry; We maintain a balance between craftsmanship and contemporary design, imprinting on each piece the characteristic symbolism that inspires its design and creation.
-
In this case, the design is not only printed on the jewel; The brand identity must be an unforgettable icon for each customer who chooses to buy in our stores.
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It has always been a fundamental project to position the brand in such a way that people can associate us with Louis Vuitton, Ferragamo, Fendi because they all follow the same line; So every time another brand appears and is put aside, you take their positioning.

For Corso it is a success that the shopping center located our store in the same pavilion with those brands, trusting that we can arrive with the same impact, same image strength, same design strength, and with a different approach to jewelry; The shopping center always looks for innovative proposals to keep its customers satisfied and always interested in returning; In this case it was a good agreement, both from the shopping center and from Corso, to be able to link up in this design pavilion.

For us it will be a strong change, it will be an important boost to the image and, above all, to the positioning.

"I think it will be a watershed for future projects, many doors will open, and it will allow us to begin a design legacy like other brands have built." Samuel, designer of the brand, presents.

In this case, the design of the glass cube that our clients know is modified to give life to a solution that exudes being in Las Vegas in every sense; A light panel is added that is incorporated as an accent to the store, using for the first time a symbol abstracted from the logo, which represents the brand's most exclusive collections.

The Corso flower is a seal that we are incorporating into the new flagship stores that we open from now on, printed as a seal that represents the limited edition collections with 14 and 18k gold pieces and jewelry with precious stones. I think it is a very interesting detail that was incorporated in this store, because there is not only the Corso proposal as such, but also the proposal of exclusive pieces.”

Opening a branch in Las Vegas implies a path of growth for the brand in one of the most touristic cities in the United States. In the short term, it is planned to participate in the most recognized design expo events in the USA, and generate alliances with the most prestigious brands nationwide to exploit a new market niche.

It is planned to open other branches in Las Vegas and in the medium term to open a path in cities such as Miami, Houston or New York, strategic places where the brand can develop, and in the future expand to other continents.

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