Located on Mexico's Pacific coast, within the Bay of Banderas, Puerto Vallarta is a city that operates as a crossroads: between the traditional and the contemporary, between the local and the global, between the coast and the mountains. This destination is not limited to beach tourism: it is a cultural, historical, and visually powerful hub.
Puerto Vallarta is the second most visited beach destination in Mexico. It welcomes millions of visitors each year, generating an extensive infrastructure, a diverse cultural offering, and a community that evolves without losing its identity. Tourism development has been key to its economy, but also to its urban transformation, its relationship with public art, and the multiplicity of voices that coexist within its space.
Beaches, mountains, ecological reserves, galleries, heritage architecture, regional and international cuisine, festivals, and traditions. Everything is part of the environment. Everything plays a role in the city's narrative.
Since 2018, its historic center has been declared a Cultural Heritage Site of Jalisco , reinforcing the symbolic value of its buildings and the weight of its history. Added to this are living customs, national and international celebrations, and a public life that integrates both residents and visitors without the need for translation.
The Malecón isn't just a tourist promenade: it's the city's backbone. A kilometer-long waterfront promenade that functions as an urban gallery, a social gathering place, and a stage for a multitude of artistic events.
It combines sculptures, live music, spontaneous performances, and architecture open to cultural exchange. Iconic works such as Rafael Zamarripa's "El caballito , " Sergio Bustamante's "Búsqueda de la razón," and Alejandro Colunga's "La Rotonda del Mar" aren't just there to be observed: they are part of the everyday landscape and the dialogue between art and public space.
Banderas Bay is a complex system. To the north and south, a series of coastal towns provide variety, context, and nuance. Punta Mita , Sayulita , La Cruz de Huanacaxtle , Bucerías , Mismaloya , Boca de Tomatlán , and Yelapa are part of the natural and cultural corridor that surrounds Puerto Vallarta.
Each one has its own rhythm, a specific aesthetic, and a distinct experience. Some maintain traditional dynamics, others function as alternative tourist enclaves, and still others have become creative communities with a strong international presence.
Inland, in the mountains, routes open up to towns like San Sebastián del Oeste , Mascota , and Talpa . Sites with colonial architecture, mining history, and a distinct understanding of time and territory. Far from the coast, but within the same cultural ecosystem.
We are proud to announce the opening of our new store in Puerto Vallarta. A city that combines living history, cultural diversity, and a constantly changing energy. This new space is part of that dialogue: between the local and the global, between the tangible and the symbolic. We invite you to visit us.
