It is said that this nickname is due to the color of the limestone that was used as construction material in the houses; although the inhabitants say that it also has to do with the cleaning of their streets.


Mérida was founded on January 6, 1542 by the Spanish Francisco de Montejo “el Mozo” and one hundred Spanish families. This city was built on the ruins of the Mayan population Ichkaansihó, which in Mayan means “five hills”, also known as T'Hó, already abandoned when the Spanish arrived in the 16th century.

The city was named after the Mérida of Extremadura, in Spain, the place of origin of some of the conquerors, precisely because the buildings found in the abandoned Mayan city reminded them of the Roman ruins of Emerita Augusta, current Spanish Mérida.

The stones cut and carved from the Mayan city were used by Europeans to build the buildings of the new city. Part of the city's colonial architecture corresponding to the 17th and 18th centuries can be seen in the city center.

During this period, in order to protect the city from indigenous uprisings, a walling plan was proposed, of which only the wall surrounding the city with the entrances or arches was carried out. Currently, only the San Juan neighborhood arch and the Dragones and Puente arches in the Mejorada neighborhood are preserved.


For 15 years, the real estate sector in Mérida has grown due to two factors: new companies that invest in the city, and the constant migratory flow of people who come for security, tranquility and the lifestyle.

Between 1998 and 2010, the population of Mérida went from 705 thousand 84 people to 870 thousand, while the occupied area grew from 15 million 944 thousand hectares to 27 million 27 thousand, according to data from the Secretariat of Urban Development and Environment (Seduma ).

Regional delegates of the national federation of the national association of appraisers highlight that in the last 10 years the growth of the real estate sector is due to three factors: security, the migration of people from surrounding cities and the arrival of new companies.

“The fact that Yucatán is one of the safest states to live in has caused many people from neighboring states to choose the city of Mérida as a place to come and live”


It is a biosphere reserve where the only colony of pink flamingos in North America lives. It has 60 thousand hectares and 20 kilometers long. Declared as a reserve in February 2000, this enormous estuary of about 20 km in length empties into the portion of the sea corresponding to Campeche.

To visit the estuary it is advisable to do so by boat and tour the northern end, where there is a considerable population of pink flamingos. The estuary is home to species such as the swamp crocodile and about 95 species of resident birds and 75 migratory ones, such as herons, ducks and the ocellated turkey.

We are pleased to present and invite you to our new store in this historic city.

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